The Secret Sauce Behind Multifamily Projects that Outperform Their Peers
A closer look at how thoughtful amenity design accelerates leasing, increases rental premiums, and maximizes resale value.
Scott Ziegler, AIA
Over the years, I’ve learned that one of the most reliable ways to make multifamily projects outperform their peers is by designing resort-style pool terraces that celebrate outdoor living. These signature amenities do more than enhance aesthetics—they elevate a community’s identity and deliver three measurable dividends.
Top Three Dividends
First, they help projects lease up faster. A beautifully designed outdoor space creates an emotional connection, attracting residents at first sight and giving the community an unmistakable sense of place.
Second, they command higher rents. When a property feels like a boutique resort—with cabanas, fire pits, and curated lighting—people are willing to pay a premium for that lifestyle.
Third, they generate long-term value. Great design translates into a higher resale price, as investors recognize the enduring appeal of well-crafted, experience-driven spaces.
A resort-style pool terrace often becomes the true social heart of a multifamily community—a place for recreation, relaxation, and connection. According to Multi-Housing News, amenity-rich communities with resort-style pools see up to 20% higher lease renewals, reinforcing the financial and experiential value of investing in great design.
At ZCA, our team has designed more than 30+ multifamily high-rise communities in Houston that embody this philosophy. These elevated pool terraces feature outdoor kitchens, cabanas, yoga lawns, sun shelves, and bar pavilions—all thoughtfully composed to create environments that are both vibrant and timeless. When every design element works in harmony, the result is a space that enriches daily life, strengthens community, and delivers measurable returns for developers and investors alike.
ZCA’s pool decks embody the art of outdoor living—which project or feature stands out to you most?
